Fashion is not "HEREDITARY" for any country or nation as it is a free moving component that varies from place to place and time to time. Fashion industry is what amalgamates the people with different cultures and promotes globalization. In the same way, the traditional and modern fashion trends has drawn the attention of fashion gurus and their followers belonging to different cultures and has raised the interest of investors to make capital investment in the fashion industry of Pakistan.
The devastating film industry of Pakistan has already carried away all the investors. However, the fashion industry turns the chair towards betterment and helps in bringing back the investment from potential sponsors. Pakistan is the emerging and promising market for fashion industry that fascinates the Asian and Middle Eastern designers to come and be a part of fashion shows in Pakistan. Due to the thriving fashion market, the youngsters that are adopting this field and the number of fashion shows in Pakistan have increased largely.
Moreover, the local experts also said that it was a difficult task to instigate fashion shows due to the law-in- order situation in Pakistan and the deficiency found in people’s interest. They also believe that the rising interest of youngsters and investors may lend a hand to lift up the sinking film industry of Pakistan by giving new directions with innovative ideas.
Those people who are associated with fashion and media industry aim to uphold the Art and Entertainment Industry of Pakistan as well. In addition, the fashion industry is the big player in making the economic contributions progressively and spread out our traditions and culture all across the globe simultaneously. The arrangement of fashion shows, festivals and fashion weeks push the talents forward and response as prominent source to entertain people that augment the society’s environment to build progressive culture.