Author: Mohammad Owais Yacoob
Website layout plays a vital role when a visitor visits your website. For a B2B to be successful there are some Do’s and Dont’s. Since complete B2B structure is based on online platform, it’s reasonable to believe that website layout should be attractive and user friendly to develop visitor’s interest.
1- NEW CUSTOMER ACQUISITION:
A company being flawless with B2B eCommerce facilities will act as a competitive edge itself, grabbing new customers and the market share. Being well reputed company dealing with the best B2B eCommerce facilities with complete advancement among the other companies, having up-to-date saving features; helps professional buyers to be facilitated accordingly. This results in substantiate maximized market growth.
2- BOOST TO AVERAGE ORDER SIZE:
In comparison with the retailers, B2B online marketplace have much higher volume of orders and sometimes it’s even more consistent when considering different items. The B2B marketplaces is also different with retailers in selling tactics, they don’t spend much on promotions, clearance sale, up selling and cross selling etc. The major reason behind this is the order size; B2B doesn’t do such things because they don’t need these selling tactics for orders. Instead, all the B2B vendors focus and spend in targeting different areas in order to have the maximum market share.
3- ENHANCED CUSTOMER LOYALTY:
It is obvious for the customers to pay more, if they return back finding your product to be the best among all which is facilitating their customers with extraordinary b2b eCommerce, retain the customers for longer and also increasing the probability for them to keep coming back again and again.
4- REDUCTION IN ACTUAL COST OF SALES:
There is significantly lower cost when it comes to the selling cost for business customers because they place orders and manage their accounts online. Keeping the best B2B e-commerce relationship with maximum clients online, allows vendors to get preferable position for fiscal advantage.
5- SCALABILITY:
Many organizations via eCommerce are enable to grow and scale easily to meet market demand and customer needs by opening new sales channels; continuously exploring new market segments.
6- FEWER ORDER ERRORS:
Online B2B eCommerce platform allows the customers to place their orders in written; reducing the errors that normally occur during the order entry process; resulting reduction in many of the problems associated with having the customer service or call center team entering orders called in or sent via email. The order reviewing system further ensures that the customer is presented with the correct information based on his or her role.
7- CLOUD TECHNOLOGY:
B2B eCommerce along with cloud technology and integrated online database system, makes it easier for companies to connect, maintain and manage relationships with suppliers, distributors and manufacturers at each point in the process; enables them to enjoy the cost savings and product efficiency improvement benefits internally, and improve customer experience across their whole supply chain.
8- WORLDWIDE CUSTOMERS:
A B2B eCommerce site promises a future where buyers not only prefer to shop online but will demand it.
9- CUSTOMER-CENTRIC EXPERIENCE:
To engage target market B2B organizations need to engage intuitive design, rich content, and interactive functionality in their websites.
10- ANALYTICS:
A B2B eCommerce solution creates a digital environment for businesses to operate in, giving real-time analytics of customer behavior. It provides the perfect platform for an organization to measure and evaluate marketing campaigns, sales effectiveness, product mix, inventory turns, customer sales effectiveness, and customer engagement.
11- IMPROVED SALES ENGAGEMENT:
A B2B eCommerce site or portal improves sales teams’ visibility into customer orders, pricing, and history while on the road or working remotely. With B2B e-commerce, buyers can now order 24/7/365, allowing them to replenish their needs sooner. Instead of extensive back-and-forth conversations over the phone, fax or in person, buyers can automatically send information across channels, greatly reducing the order-to-delivery time.
12- IMPROVED BRAND AWARENESS:
Online search engines, pages on social media sites and official web pages allows the organizations to create a brand impact on an international market. Unlike conventional business B2B eCommerce allows the organization to create a sound brand impact via catchy presentation of their products online and focused advertisement.
13- INCREASED SALES:
eCommerce also allows to easily implement an automated cross-sell and up-sell recommendation program, with relevant sales options availability to customer, encouraging customers to purchase related items or items with more features and functionality.
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