Data Collection Research

Product Description

Complications arising during data collection can be many and varied. Qualified and experienced researchers should be involved to ensure these obstacles do not interfere with the results of the research. They may include geographical coverage, poor response, rates, time and even the cost. Research organizations are usually better equipped to handle these challenges due to the specialized nature of the business. Qualitative market research methods seek to establish what consumers are doing, what they think, what they feel about a product and the motivation behind these actions. It seeks to acquire the non-quantifiable information and isolate a particular trend from the data collected.