MARKETING / TRADE SERVICING TURKEY

Product Description

Promedia has been conducting Public Relations and Trade Servicing programs of international groups and companies successfully since ***2 in Turkey. Working with the motto of "**0 Degrees Communications", Promedia has a structure enabling it to offer in a single package all of the services that may be needed by its customers in public relations. Promedia has been conducting Public Relations and Trade Servicing programs of different international groups and companies. Marketing and Commercial Communications- Trade Servicing: Marketing communications, one of the most important factors in the process of gaining competitive advantages for the companies, becomes more and more important day by day. What Promedia offers is: "A persuasive communications process aimed at reinforcing the attitude and behavior of the target consumers in the desired direction, and if in the opposite direction, at changing this." Goals for both sales and communications in the "Marketing and Commercial Communications" are: To increase and support sales To reinforce product and brand awareness To assure awareness on company and product To improve the company and product image To increase effect on attitudes and behaviors of target mass To educate consumers about product To train the target mass on use of the product To create consumer loyalty Market Research: Key to a good marketing and commercial communication is the continuous follow -up of the market. Market researches and studies determine the direction of services of Promedia. Strategies and tactics are formulated parallel to the data gathered from the market. Quantitative Studies Qualitative - Focus Surveys Sector Researches and Analyses Follow-up and analysis of market information