NapNock energy shot the Strongest in European market

The idea:
To make the strongest energy shot for the EU market. It had to be safe for human consumption so we had to develop the formula that reduced the possible heart dysfunction risks and to reduce the crash effect of the energy drinks to minimum. As the EU market was still missing the potential of the energy shots, we had to make the taste acceptable for the target market.

Ingredients:
We came up to the idea to use high amounts of Ginkgo Biloba extract to reduce the heart load that caffeine, taurine and other stimulators effect. We cooperated with 3 big pharmaceutical research laboratories to find the right components for the maximum boosting power.

Taste:
As the functional ingredients in the drink were extremely bitter and we could not use any sugar, after rather short experimentation process we came up to an idea to use Green Tea and Lemon to make the taste acceptable and interesting. After the taste testing we adjusted the levels to suit our target consumer.

The Brand:
This product required short and strong name, that would sound a bit odd, but no problem with that. They choose the sound and the easy pronunciation of the energetic word. That is how NapNock name was born.

Packaging Design:
Our partners “MoonTroops” creative agency grabbed this product from the whole beginning of the concept. They decided to express the main advantages of the drink straight on the face of it. There is a short explanation of the product benefits compared to the competitors.

The whole view makes NapNock look mysterious and at the same time healthy and positive. It guarantees the effect without saying it out loud!

Marketing concept:
The idea was to communicate the differences of the energy shot compared to other drinks on the market. So we started the advertising campaign “The Strongest is coming” 2 months before the appearance of the product.