National Foods began its journey in ***0 as a Spice company with
a revolutionary product that popularized the concept of having
clean, healthy food. National foods’ initiatives since then is to
make hygienic food, reduce time spent in the kitchens, foster
health and contribute towards a positive and a more rewarding
lifestyle.
OVERVIEW
Keeping in mind how our eating habits have changed, our diets
have been influenced by factors like the technologies in our
kitchens, the modes of transport supplying our shops, media, the
government and by trade and migration trends. The eating habits
of our parents, grandparents and great-grandparents would be
completely unrecognizable to many of us today. Our experiences of
shopping and cooking have been transformed as have our attitudes
towards health, table manners, ‘foreign’ foods, waste and even
choice.
All along National Foods has responded meticulously to these
rapid changes and challenges by pioneering developing of
innovative food products based on convenience and quick
preparation. These diverse food products are perfectly in line
with contemporary lifestyles while retaining the traditional
taste and values which are so close to our hearts.
With a history spanning over four decades, National Foods has
trudged through various challenges of – economic
booms/depressions, wars, globalization, changing consumer
lifestyles, technological advancements and has successfully
catered to the changing needs of its customers. National Foods
has managed this with its consumer centric and innovative product
development which keeps into account the ever changing market
trends.
FOUNDER’S
PHILOSOPHY
-
National Foods must focus on customer needs and serve them with
quality products at affordable prices.
-
Our products must be pure and should conform to international
standards.
-
Our research must continuously produce new and adventurous
products that are scientifically tested and hygienically
wrapped in safe and attractive packaging.
-
We must create an environment in our offices and factories
where talent is groomed and people have every opportunity
to advance in their careers.
-
We must provide ourselves to be good corporate citizens,
support charitable causes and bear fair share of taxes.
-
Reserves must be built, new factories created, sound profits
made and fair dividend should be paid to our stock holders.
-
Through building a reliable brand, National Foods must get
itself recognized as a leader in Pakistan and abroad.
-
With the help of Almighty God, the company can achieve its
targets in times to come.
NATIONAL FOODS
JOURNEY "The journey of National Foods to its present
status of being Pakistan’s leading food brand is marked by many
milestones.
National Foods continues to accelerate towards accomplishing
its Vision ***0 by conquering many more horizons through
commitment to excellence, continuous innovation and quality
products for its consumers"