Description
1) Connotation of the brand
The another half of our life is always worthy of our pursuit, miss
and love In such a gradually indifferent city, we yearn for an
innocent and simple true love
Miss You, a word with the deepest love, unadorned, but full of
warmth.
The pursuit for perfection and love goes beyond the country
boundaries and never stops Its for you, Miss You Ailinna, the
happiest and the most beautiful self.
Note:
Miss You Ailinna: Chinese meaning:
Ailinna: (ancient German) noble, mainly used by Russians, some
Germans and east Europeans. It is a name in Russia.
Ailinna: (ancient guok) saintess of Mhenlo Kingdom, synonym of Gods
favored maid.
2) Philosophy of the brand
Miss You AilinnaAdopt the most popular global fashion elements and
mix with romantic and pure aesthetic culture connotation Designing
principle: Being distinctive, unique and harmonious.
Rich in modern smell Presents the gentleness, freshness, grace and
elegance of females.
3?Style of the brand
We inherit the faddish and novel original style of international
apparel and produce a fine, graceful and elegant ladys dress, which
stress much importance upon exquisite workmanship, details and
quality. The ladys dress, our main product, ingeniously combine the
most traditional and modern clothing techniques such as dip dyeing,
digital printing, pressing, beading, embroidery, rinsing, manual
embroidery and rubber string and apply them innovatively in
clothing, which endows a great sense of hierarchy and imagination.
Simple and exquisite, decent and delicate, fashionable and elegant,
it fully presents the urban females rich, graceful and exquisite
life attitude.
4?Brand positioning
Product positioning: with ladys dress as our main products, we
manage to introduce a classical and elegant leisure style. We also
produce various knitted dress like dress suit and tapered dress
shirts. With exquisite craftsmanship, refined taste and unique
personality are guaranteed.
Marketing position: for mature women aged *5 to *5, confident,
positive, optimistic, with aesthetic taste and strong mind, seeking
romantics, harmony and high life quality.
Product genre: mainly ladys dress and subsidiarily suit and tapered
dress shirt
Material features: main material: chiffon, Jeans, France cashmere,
velvet, etc. environment-friendly dyeing techniques. Comfort and
good quality ensured.
