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Smedsinternational

Beirut,Beyrouth,Lebanon Lebanon

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Home Company Agriculture Animal husbandry Dairy Products Cheese Smedsinternational

Executive Summary

—  Founded in***5, Nasrallah Group(the Group) isone of the leading owners and importers of food brands including Smeds, Penguin, Nucrema, among others.
  —Smeds brand has been trading in the Lebanese market for more than *0 years with a current portfolio of *1 SKUs.
 — The Group currently covers Lebanon, Syria, Iraq, KSA, Libya,Jordan,Yemen and Palestine with a total sales of c. USD*5million in***4.
—   TheGroup enjoys strong Human Resources resulting from:
  Continuous technical and operational training
    High retention rate among key employees (>than *0 years)
   In-house Quality Control& Food EngineeringTeam
    Accountability and corporate governance
    Dynamic and leanworkenvironment
—   Inthe Lebanese market, the Group has access to2,**0POS  with an average visit frequency of 4 times/month.
—   The Group enjoys strong relationship(s)with appointed Agents and Distributors that dates back to more than *0 years. 
 
—  The Group has implemented advancedR&D activities which is fueling growth backed by the know-how and expertise of partners / managers.
—  The Group has achieved a relatively high marketshare in the Lebanese market with the core products having a number 1 and number 2 position in their respective categories.
—  The turnover growth(organic and non-organic) over the medium term will be generated from:
   Innovation developing new (non-existing) products 
   Developing existing products / line extension
   Expandingintonew markets
   Potential acquisitions
   Strategic alliance(s)
   Expanding theexport department to cater for new markets - especiallyAfrica.

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Basic Information

Business Type Manufacturing
Website www.smedsinternational.com
Year Established 1965
Number of Employees 100+
Main Markets Worldwide
Products / Services cheese,mozzarella cheese,feta cheese,cheese slices,cheddar cheese

Factory Information

Factory Location Lebanon
Factory Size 10000 sqm to 250000 sqm
No. of Production Lines 5
Total Annual Purchase Volume More than 100 Million USD
No. of R&D Staff 61 - 70 people
Quality Control In House
Certificates CCIA Membership, Certificate of Commercial Registry
Contract Manufacturing OEM Service Offered

Other Information

Registered Capital 25 - 50 Million USD
Ownership Type Professional Association
Legal Representative / CEO N/A
Export Percentage 100%
Total Annual Sales Volume 25 - 50 Million USD
No. of QC Staff 71 - 80 people

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Contact Person Mr. Ibrahim
Company Smedsinternational
Telephone ********
Mobile ********
Fax ********

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